Insurance is supposed to be boring right?   So how come one insurance company has ended up with cult adverts and a merchandise store?

Iconic Images

Online Insurance company, Geico seem to have the knack of capturing the public's imagination.   Not only did they run a successful 'caveman' ad campaign but their logo contains a Gecko that has so endeared itself to the public that it now has its own product range!

The Image Takes Off

The Geico merchandise store contains bags, notebooks, watches and even toy cars and pencil holders.   Also making an appearance is our favorite caveman who has his own desk ornaments and golf balls!

Check out Geico's online store to see their full range of products.   With you wearing the famed Gecko on your shirt or having him present on your desk, Geico's hope is that they will be the first to spring to mind when the time comes to renew your home insurance offers and other policies.   They may well be right.   Clever stuff!