In the "Gartner Predicts 2012" report, Gartner analyst Juergen Weiss points out the fact that those Facebook users can be targeted easily who share all sorts of possible personal information from getting engaged to getting married to announcing childbirths and job retirements./ They could be a soft Target to sell insurance. He also mention in his report that, Offering insurance products to their communities would be a natural extension of social media providers' financial services strategies and would allow them to capitalize on their extensive set of information they constantly collect about their users.